Local stock
European stock holding means realistic lead times instead of overseas ordering and uncertain availability.
For specialist dealers
A dealer-first distribution model
We believe premium performance products belong in the hands of knowledgeable bicycle dealers — shops capable of presenting, fitting, building and servicing them properly.
We are signing our first manufacturers now. Register your shop and you will be among the first European dealers offered the portfolio when it opens.
Warranty handled here
Warranty and crash replacement are managed locally, so a claim is a conversation rather than a customs problem.
Spare parts programme
Hubs, freehub bodies, spokes, hardware and small parts stocked so a workshop can finish the job.
Technical documentation
Torque figures, fit data and build guidance for every product we represent.
Fitting and demo support
Size matrices and demo equipment so you can fit a rider before you sell them a cockpit or frameset.
Protected positioning
A curated portfolio and a dealer-first model, not an open catalogue sold to everyone.
Apply to stock the portfolio
Tell us about your shop: where you are, the riders you serve, the brands you already carry and which categories interest you. We will come back to you as soon as our first brands are confirmed.
View the portfolio first